We have compiled some tips to help you fund raise. Although we do indeed have a heckuva lot of fun training and riding, that is not the reason we ride.
The reason we ride is to financially support the Heart Institute and the work they do to help kids.
Many of us on the Cardiac Climbers are former patients, patient’s families, or employees of CHC. You know how the Heart Institute improves the lives of children and families who can visit the CHC. In addition, the cutting-edge research that they do has the potential to help thousands, or hundreds of thousands, of children around the world and into the future. All the money you raise goes directly to the Heart Institute; there is no fundraising overhead charged.
Step 1: Decide on your fundraising goal. Be ambitious, pick a number that will push you to network, get creative, and work hard to help. Sometimes people looking at your rider page won’t donate if you have already reached your goal. So set it high. We suggest $2500, or if you beat that last year (nice job, rockstar!), go for 25% more than you raised last year.
Step 2: Contact the family whose child you are riding for. Ask them for a few pictures of their child and some details about their child and his/her experience at the Heart Institute. The family will have signed a HIPPA waiver, so you can post the pictures and tell the child’s story.
Step 3: Set up your rider page at Courage Tours (tips and step by step instructions are HERE). Include the child’s pictures. If there’s any delay getting your family assigned or your pictures, go ahead and get your rider page active without them. It is easy to update the page when you do get the pictures.
Step 4: Reach out to friends and family, through direct contact, emails, and social media. Make it personal; tell your story! Each of us will be riding for a specific child. Some of you will be riding in honor of your own child, a member of your family or a friend, or a special patient you have taken care of. A few of you will be riding in memory of a patient as well. This brings an individual child’s situation into focus; it’s personal! That’s what makes our team so special is that we honor our patients and their families individually. Let your donors know how much these kids mean to us and how the money they donate will directly help us help them.
Why do you care about the Heart Institute? If you or a family member were a patient, describe why you support the Heart Institute. If you are an employee, tell about what you see at work that makes you want to help. Include some details about the child you are riding for and how they were helped by the work of the Heart Institute. Feel free to include the links to our inspirational videos.
Don’t be embarrassed in person to ask for support. Abundant research shows that people do not resent being asked to support a cause that you care about (it doesn’t bother you if a friend asks you to support their passion, right? It doesn’t bother people when you ask either!) Indeed, they are often honored that you thought of them in a generous way.
Step 5: Ask the family you are riding for to forward your request letter to their friends, family, and social media. Many of the families that we offer to ride for are brought to tears by the thought that someone is riding and fundraising to honor their child. They often don’t think to ask their network for support of your ride, but are happy to do so when it is suggested. Last year, some of our riders received more pledges from the families and friends of the child they rode for than they got from their own friends. The family’s network of friends knows the child personally, so they are often deeply grateful to have a chance to support the Heart Institute.
Step 6: Invite the family you are riding for to come to Copper Mountain to cheer us on over the finish line on Saturday , July 19, between noon and 2:30 PM. Snacks and drinks will be provided at the Burning Stones Plaza, near the Cardiac Climbers banner flag.